Contrary to popular belief, print marketing is not dying. The opposite is happening—print marketing is experiencing a resurgence as a growing number of consumers experience digital fatigue. In response, businesses need to adjust their marketing strategies. Businesses...
Marketing leaders often lack the necessary resources to execute changes within their organizations. It's a reality endemic to many companies that want to see clear results from their marketing spend. As a business leader knows, you need the resources...
Insurance will always be necessary and can cover everything from small businesses, pets, cars, homes, and health, to name a few. While this type of demand can mean starting an insurance company can be a lucrative venture,...
Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...
Branding strategies for 2022 promise to start with human needs. As companies shift online, it's crucial to keep in mind that we are rewriting the rules on how branding strategies reach the new category of customers. Businesses...
Promotional products have been one of the favorite choices of marketers for years. But, with the progress of the internet, and its ability to track the results, businesspeople have started speculating on their impact on the brand.
Marketing a music production company can be a daunting task. Many different strategies and tactics can be used, and it can be challenging to know where to start. However, Benjy Grinberg, a music producer, has a few...
Predictive analytics involves extracting information from existing data to determine patterns and come up with more accurate predictions for trends and outcomes. It can be complicated, simply because any time you use the past to try and...
In the competitive restaurant industry, innovative event restaurant marketing has become an essential ingredient in the recipe for success. Themed nights and pop-up events offer unique experiences that not only attract new customers but also turn casual...