Video has been taking over for some time now. And it’s become a near necessity for brands and businesses who want to succeed online today to get in on producing and distributing high-quality videos online. In fact,...
Consumers are naturally wary about redeeming digital coupon codes because they sound too good to be true. After all, retailers are offering to cut from about 30% to 70% off the regular price of merchandise and items.
One-to-one marketing is another term for personalized marketing. It is the implementation of a strategy in which businesses employ data collecting, analysis, and automated technology to deliver personalized information to recipients.
For both organizations...
As a plumbing business, it can be hard to get your name out there and attract new customers. The good news is that there are several ways you can reach potential customers and increase your client base....
A product launch event is a pivotal moment in a product's journey, serving as a powerful tool to generate excitement, create buzz, and engage directly with your target audience. Managing such an event effectively can significantly impact...
Hoping to take your brand position to the next level this year or gain a competitive advantage in your sector? This guide showcases expert advice from James Williams, Wonga Online’s Head of Marketing, to set you up for success.
With rising consumer expectations and rapidly changing market trends changing, the branding game is also changing. With the continuous content war, it is pretty challenging to develop stand-out brand identities to stay competitive. Therefore, one of the...
When it comes to brand building, strategic storytelling can be an incredibly powerful tool. By constructing compelling and relevant narratives for your target audience, you can create a solid emotional connection with them and encourage loyalty toward...
Promotional products have been one of the favorite choices of marketers for years. But, with the progress of the internet, and its ability to track the results, businesspeople have started speculating on their impact on the brand.