With the problem of climate change, customers are not just looking for products; they're looking for a pledge to a sustainable future. For ecommerce brands, this means more than just greenwashing; it's about integrating sustainability into every facet of...
Greetings to all those who have chosen this business and has now come to this point. Marketing is all about increasing your sales by adopting certain marketing models. Now, marketing is made easier with the help of internet. Winning...
As the world is shifting towards online shopping, eCommerce store owners must implement the best strategies to target their audience. Successful eCommerce marketing involves understanding where your targeted audience is located.
In the past few decades, location-based marketing has become...
A brand is a business' unique identity. It seems straightforward, but the details can get a little complex. A brand is more than just a logo, though a simple, immediately recognizable symbols does help. It's also more than an...
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Whether you have a physical store or run an eCommerce business, expanding your market outreach is a natural step when it comes to growing your business. For this reason, you may want to explore opportunities...
Getting customers to visit your store or a retail outlet that sells your product is the first step of the buyers’ journey. If the customer has made it this far, that’s fantastic, but the next step is securing a...
In today’s overly complex marketing scene, it takes upwards of 13 touches to transform a visitor into a qualified lead. 57% of the buyer's journey occurs before they make first contact.
Numbers like these, alongside the real consumers behind them,...
It is fair to say that the small business ‘experiment’ has well and truly succeeded. Since the start of the 21st century, the number of SMEs in the UK has increased from 2.1 million to well over 5 million;...
Influencer marketing is a potent business tool for those who know how to use it effectively. Small businesses can use influencers to increase their reach exponentially if they utilize the market correctly. Below we will go into detail on...