When planning an event, what do you focus on? The venue? The food? The lineup of speakers and special guests? All of these are important aspects of your event, no doubt, but one thing in particular is necessary to...
If you’re a millennial, you might be wondering if there was life before the internet. This is because the millennial generation is considered the first generation to have grown up completely immersed in the world of digital communications. But...
Your POS system doesn’t have to only be a point of monetary exchange. Modern POS systems come with so many extra tools, you can literally turn them into business-enhancing powerhouses.
One important part of running a business is marketing,...
Marketing is an incredibly important and highly useful aspect of any business and something you should make sure that you are engaging with as well as possible within your own business. There are many aspects to marketing and a...
While there are plenty of articles talking about the future of digital marketing, print marketing remains as popular as ever. This is because printed marketing materials are cost-effective, ultra-local and easily segmented and customized. Let’s look at how printed...
Conversion rate is an important metric in e-commerce, regardless of your industry. However, many new business owners do not fully understand what it means, and it can even be confusing for long-time online business owners that are more focused...
There are many benefits of customer centric marketing. These apply to both the customer and yourself. By understanding the products and services that your customer needs, you will generally find it easier to persuade these customers that they need...
One-to-one marketing is another term for personalized marketing. It is the implementation of a strategy in which businesses employ data collecting, analysis, and automated technology to deliver personalized information to recipients.
For both organizations and consumers, personalized marketing has various...
With the introduction of artificial intelligence platforms, video and Amazon ads, digital marketers and advertisers have to keep up to date with the latest advertising trends. In this article, we have included the top five advertising trends for 2019...