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Marketing Strategy

Contrary to popular belief, print marketing is not dying. The opposite is happening—print marketing is experiencing a resurgence as a growing number of consumers experience digital fatigue. In response, businesses need to adjust their marketing strategies. Businesses...
Marketing is an incredibly important and highly useful aspect of any business and something you should make sure that you are engaging with as well as possible within your own business. There are many aspects to marketing...
What is a Point of Purchase Display? A pop display is a separate product from traditional aisle shelves. It provides extra exposure and facings for products. These displays are often found in large...
Are you trying to design the perfect business card to show off your brand? Business cards are more than just communicating your contact details. They are also a representation of your brand and are there to spark...
It can take a long time to find the right brand design agency. You are going to have to narrow down a long list, visit a lot of different websites and take note of your favourites. Make...
Businesses are always looking for effective marketing strategies that promise a great return on investment, business growth and increased brand awareness. Affiliate marketing stands out as one of the options that tick all these boxes while requiring...
With rising consumer expectations and rapidly changing market trends changing, the branding game is also changing. With the continuous content war, it is pretty challenging to develop stand-out brand identities to stay competitive. Therefore, one of the...
There are a lot of business trends coming and going, yet the salon is here to stay. Having said that, it doesn’t mean that businesses of this sort don’t fail or stagnate. If you’re a salon owner,...
It is fair to say that the small business ‘experiment’ has well and truly succeeded. Since the start of the 21st century, the number of SMEs in the UK has increased from 2.1 million to well over...