Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...
There are many benefits of customer centric marketing. These apply to both the customer and yourself. By understanding the products and services that your customer needs, you will generally find it easier to persuade these customers that they need...
When planning an event, what do you focus on? The venue? The food? The lineup of speakers and special guests? All of these are important aspects of your event, no doubt, but one thing in particular is necessary to...
When it comes to marketing strategies, B2B marketers need to focus on three main challenges: understand the dynamics of customer behavior, create a compelling experience and increase leads and sales through communication and content across a varied landscape of...
Running a startup business can be a challenging yet rewarding venture, giving you control over your work life and potentially leading to a very lucrative future if successful. One key element to startup success is brand awareness, and how...
If there’s something that more small businesses need to take into account, it’s making an impact. It’s no longer sufficient simply to provide a great service and hope people spread the word. You need to be proactive in getting...
Helping your company market itself is one of the most important things you can do as a business owner. This is vital for the continued success of the business and how it operates. So, take a look at the...
Event manager is one professional who helps in conducting events of the company. He is profession in planning and executing entire event of the company. He takes care of everything related to the event. His technical knowledge and creative knowledge helps to...
There are many ways to advertise a product, among them outdoor advertising is very important and it is also effective way to advertise. Outdoor advertising ensures surge in product sales in the market. This advertisiment strategy comes cheaper than...

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8 Ways to Use Your Smartphone to Improve Productivity

Some would argue that the rise of smartphones means more people are distracted by their phones and getting less work done. When used incorrectly,...