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Marketing Strategy

When it comes to planning, creating and measuring the content of your business, you want to really develop what is known as a content strategy. This helps you achieve your business and marketing goals for your business. Is this...
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Greetings to all those who have chosen this business and has now come to this point.  Marketing is all about increasing your sales by adopting certain marketing models. Now, marketing is made easier with the help of internet. Winning...
In today’s overly complex marketing scene, it takes upwards of 13 touches to transform a visitor into a qualified lead. 57% of the buyer's journey occurs before they make first contact.   Numbers like these, alongside the real consumers behind them,...
There is no doubt that Instagram can be immensely beneficial for business owners. In fact, this social network can help you drive more customers and sales to your business. Just remember that using Instagram is much different than using...
Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...
There are many benefits of customer centric marketing. These apply to both the customer and yourself. By understanding the products and services that your customer needs, you will generally find it easier to persuade these customers that they need...
When planning an event, what do you focus on? The venue? The food? The lineup of speakers and special guests? All of these are important aspects of your event, no doubt, but one thing in particular is necessary to...
When it comes to marketing strategies, B2B marketers need to focus on three main challenges: understand the dynamics of customer behavior, create a compelling experience and increase leads and sales through communication and content across a varied landscape of...
Running a startup business can be a challenging yet rewarding venture, giving you control over your work life and potentially leading to a very lucrative future if successful. One key element to startup success is brand awareness, and how...

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