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Marketing Strategy

Running a startup business can be a challenging yet rewarding venture, giving you control over your work life and potentially leading to a very lucrative future if successful. One key element to startup success is brand awareness, and how...
There is no doubt that Instagram can be immensely beneficial for business owners. In fact, this social network can help you drive more customers and sales to your business. Just remember that using Instagram is much different than using...
Influencer marketing is a potent business tool for those who know how to use it effectively. Small businesses can use influencers to increase their reach exponentially if they utilize the market correctly. Below we will go into...
A brand is a business' unique identity. It seems straightforward, but the details can get a little complex. A brand is more than just a logo, though a simple, immediately recognizable symbols does help. It's also more...
There are going to be several moments in the business universe where you will have to promote yourself and your services. Putting forth a promotion effort is a great way of making sure you will grow. Every...
Promotional products have been one of the favorite choices of marketers for years. But, with the progress of the internet, and its ability to track the results, businesspeople have started speculating on their impact on the brand.
With the introduction of artificial intelligence platforms, video and Amazon ads, digital marketers and advertisers have to keep up to date with the latest advertising trends. In this article, we have included the top five advertising trends...
Your POS system doesn’t have to only be a point of monetary exchange. Modern POS systems come with so many extra tools, you can literally turn them into business-enhancing powerhouses. One important part...
When someone receives a product from a company, they keep it for approximately eight months. That's impressive considering today's disposable world. However, the time a person keeps a product varies. A factor that impacts this is how...