Conversion rate is an important metric in e-commerce, regardless of your industry. However, many new business owners do not fully understand what it means, and it can even be confusing for long-time online business owners that are more focused...
There are many benefits of customer centric marketing. These apply to both the customer and yourself. By understanding the products and services that your customer needs, you will generally find it easier to persuade these customers that they need...
One-to-one marketing is another term for personalized marketing. It is the implementation of a strategy in which businesses employ data collecting, analysis, and automated technology to deliver personalized information to recipients.
For both organizations and consumers, personalized marketing has various...
With the introduction of artificial intelligence platforms, video and Amazon ads, digital marketers and advertisers have to keep up to date with the latest advertising trends. In this article, we have included the top five advertising trends for 2019...
Contrary to popular belief, print marketing is not dying. The opposite is happening—print marketing is experiencing a resurgence as a growing number of consumers experience digital fatigue. In response, businesses need to adjust their marketing strategies. Businesses hoping to...
Marketing leaders often lack the necessary resources to execute changes within their organizations. It's a reality endemic to many companies that want to see clear results from their marketing spend. As a business leader knows, you need the resources to make...
Insurance will always be necessary and can cover everything from small businesses, pets, cars, homes, and health, to name a few. While this type of demand can mean starting an insurance company can be a lucrative venture, it also...
Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...
Branding strategies for 2022 promise to start with human needs. As companies shift online, it's crucial to keep in mind that we are rewriting the rules on how branding strategies reach the new category of customers. Businesses will continue...