Conversion rate is an important metric in e-commerce, regardless of your industry. However, many new business owners do not fully understand what it means, and it can even be confusing for long-time online business owners that are more focused on direct sales and marketing.
It is important to know how conversion rates work and how to keep your site’s conversion rates high. What is a conversion rate, and why does it matter?
What is a Conversion Rate?
A conversion rate is basically the rate of how often a user does a particular thing that is valuable to your business, such as making a purchase. For example, if a conversion means a purchase, then your conversion rate would be the number of users that were able to make a purchase compared to the number that actually did not.
Conversions can mean a range of things: ad interactions, purchases, app downloads, sign-ups, or even someone just giving you their email address. This depends on your goals for each specific project and which actions are going to offer value to your business.
Why Do High Conversion Rates Matter?
A higher conversion rate means that more users are doing actions of value: more purchases or more app downloads, for example. Higher conversion rates are always better, no matter what kind of conversions you are currently focused on.
Increasing your conversion rate means that you are earning more from the actions of your users, either through direct profits or by having them engage with your business. Of course, if you want to boost your conversion rate, you usually have to optimize your sales funnel and site to achieve that goal.
Since every conversion offers some kind of value, higher conversion rates tend to snowball into greater tiers of success for your business. Even if you just have more people signing up for a monthly newsletter email, that can eventually translate into extra sales in the near future, even if it does not earn you any extra money right away.
Improving Your Conversion Rates
If you want to boost conversion rates and see greater success across your business sales funnel, then the easiest option is to fall back on conversion rate optimization work. A conversion rate calculator e-commerce tool can be a great way to understand how well your site is performing in terms of conversions, but there is almost always room for improvement.
The biggest factor in improving your conversion rates is removing anything that might be limiting It, such as issues with your site’s payment system that might be stopping users from purchasing. These are quite common problems that very few business owners even consider, but they can drastically reduce your overall conversion rate on-site.
While you can tweak your site to boost conversions on your own, it is not always the best option. Companies like the Convertica CRO Company are a great way to get professional support for boosting your conversion rates through well-prepared audits – which makes a very clear difference if you’re looking for maximum success across your entire site.