When someone receives a product from a company, they keep it for approximately eight months. That's impressive considering today's disposable world. However, the time a person keeps a product varies. A factor that impacts this is how...
In every business, marketing plays a primary role in getting your company’s name in the field. It is what helps attract customers and, in turn, provides profit. For this reason, modern-day marketers are sought by many companies...
When planning an event, what do you focus on? The venue? The food? The lineup of speakers and special guests? All of these are important aspects of your event, no doubt, but one thing in particular is necessary to...
Your POS system doesn’t have to only be a point of monetary exchange. Modern POS systems come with so many extra tools, you can literally turn them into business-enhancing powerhouses. One important part...
While there are plenty of articles talking about the future of digital marketing, print marketing remains as popular as ever. This is because printed marketing materials are cost-effective, ultra-local and easily segmented and customized. Let’s look at...
There are many benefits of customer centric marketing. These apply to both the customer and yourself. By understanding the products and services that your customer needs, you will generally find it easier to persuade these customers that they need...
With the introduction of artificial intelligence platforms, video and Amazon ads, digital marketers and advertisers have to keep up to date with the latest advertising trends. In this article, we have included the top five advertising trends...
Marketing leaders often lack the necessary resources to execute changes within their organizations. It's a reality endemic to many companies that want to see clear results from their marketing spend. As a business leader knows, you need the resources...
Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...