The restaurant business is becoming more and more competitive. As a result, restaurant owners have been forced to look for more creative ways to attract customers. Just because your restaurant looks classy or your food menu is outstanding does...
Your company is more than just the products it sells. Behind almost every successful business is a strong brand identity. This identity uses elements like colors, logos and word choices to quickly communicate what a company sells and values.
These...
Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...
In every business, marketing plays a primary role in getting your company’s name in the field. It is what helps attract customers and, in turn, provides profit. For this reason, modern-day marketers are sought by many companies around the...
In the competitive restaurant industry, innovative event restaurant marketing has become an essential ingredient in the recipe for success. Themed nights and pop-up events offer unique experiences that not only attract new customers but also turn casual diners into...
With rising consumer expectations and rapidly changing market trends changing, the branding game is also changing. With the continuous content war, it is pretty challenging to develop stand-out brand identities to stay competitive. Therefore, one of the most crucial...
Hoping to take your brand position to the next level this year or gain a competitive advantage in your sector? This guide showcases expert advice from James Williams, Wonga Online’s Head of Marketing, to set you up for success.
Williams leads the...
Now is a great opportunity to expand your Software-as-a-Service (SaaS) business as the popularity of this model continues to rise. But right now, the idea of becoming the dominant SaaS brand in your field may seem daunting.
Most successful SaaS...
As technology evolves, online businesses and marketing are doing much better than the traditional form of marketing. Therefore, whether you're a small shop owner or you own a company, taking advantage of digital marketing will significantly improve the state...