Video is now a key component of any smart business marketing approach, with over 86% of businesses now using video as a marketing tool. Businesses may also use video for eLearning programmes, health and safety videos for staff and...
ABM, or account-based marketing, is a personalized approach that treats each account or target as a market of one rather than a broad audience. You identify target accounts, research the key decision-makers within those accounts, and create personalized marketing...