When someone receives a product from a company, they keep it for approximately eight months. That's impressive considering today's disposable world. However, the time a person keeps a product varies. A factor that impacts this is how...
Helping your company market itself is one of the most important things you can do as a business owner. This is vital for the continued success of the business and how it operates. So, take a look at the...
In today’s overly complex marketing scene, it takes upwards of 13 touches to transform a visitor into a qualified lead. 57% of the buyer's journey occurs before they make first contact.   Numbers like these, alongside the real consumers behind them,...
Predictive analytics involves extracting information from existing data to determine patterns and come up with more accurate predictions for trends and outcomes. It can be complicated, simply because any time you use the past to try and...
Promotional products have been one of the favorite choices of marketers for years. But, with the progress of the internet, and its ability to track the results, businesspeople have started speculating on their impact on the brand.
While there are plenty of articles talking about the future of digital marketing, print marketing remains as popular as ever. This is because printed marketing materials are cost-effective, ultra-local and easily segmented and customized. Let’s look at...
Greetings to all those who have chosen this business and has now come to this point.  Marketing is all about increasing your sales by adopting certain marketing models. Now, marketing is made easier with the help of internet. Winning...
Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...
Consumers are naturally wary about redeeming digital coupon codes because they sound too good to be true. After all, retailers are offering to cut from about 30% to 70% off the regular price of merchandise and items.