ABM, or account-based marketing, is a personalized approach that treats each account or target as a market of one rather than a broad audience. You identify target accounts, research the key decision-makers within those accounts, and create personalized marketing...
When it comes to marketing strategies, B2B marketers need to focus on three main challenges: understand the dynamics of customer behavior, create a compelling experience and increase leads and sales through communication and content across a varied landscape of...
If you have a new startup business, you might be debating how much hiring a marketer is really going to help you. While hiring a marketing agency or an employee to be in your office is going to be...
There are going to be several moments in the business universe where you will have to promote yourself and your services. Putting forth a promotion effort is a great way of making sure you will grow. Every business owner...
With the introduction of artificial intelligence platforms, video and Amazon ads, digital marketers and advertisers have to keep up to date with the latest advertising trends. In this article, we have included the top five advertising trends for 2019...
As technology evolves, online businesses and marketing are doing much better than the traditional form of marketing. Therefore, whether you're a small shop owner or you own a company, taking advantage of digital marketing will significantly improve the state...
Influencer marketing is a potent business tool for those who know how to use it effectively. Small businesses can use influencers to increase their reach exponentially if they utilize the market correctly. Below we will go into detail on...
If you're looking to market your new restaurant, one of the best ways to do so is through social media. Platforms like Facebook, Twitter, and Instagram are great for reaching a wide audience, and can help you to get...
When your target audience is looking for valuable information, you have to give your best shot to help potential leads and convert them into potential paying customers.
Like educational videos, using visuals is a quick way to provide detailed and...