Video is now a key component of any smart business marketing approach, with over 86% of businesses now using video as a marketing tool. Businesses may also use video for eLearning programmes, health and safety videos for staff and...
ABM, or account-based marketing, is a personalized approach that treats each account or target as a market of one rather than a broad audience. You identify target accounts, research the key decision-makers within those accounts, and create personalized marketing...
Growing your brand can be a struggle. You don’t want to do anything that will put your brand in a negative life, but some people believe that all publicity is good publicity.
In this fast-paced world where news breaks...
As the world is shifting towards online shopping, eCommerce store owners must implement the best strategies to target their audience. Successful eCommerce marketing involves understanding where your targeted audience is located.
In the past few decades, location-based marketing has become...
Blogging is one of the most important aspects of an online marketing strategy, but it’s often one of the most neglected. A blog provides a way to connect with potential and current clients, share your firm’s expertise, and demonstrate...
Influencer marketing case studies are crucial pieces of content for influencer marketing agencies to promote their services and attract new clients. As social media continues to grow and advance, more brands are looking to spend their marketing dollars and...
Marketing is an incredibly important and highly useful aspect of any business and something you should make sure that you are engaging with as well as possible within your own business. There are many aspects to marketing and a...
There are many benefits of customer centric marketing. These apply to both the customer and yourself. By understanding the products and services that your customer needs, you will generally find it easier to persuade these customers that they need...
Video has been taking over for some time now. And it’s become a near necessity for brands and businesses who want to succeed online today to get in on producing and distributing high-quality videos online. In fact, video has...