B2B marketing is no walk in the park. According to Garter, 77% of all B2B buyers think buying online is time-consuming and something they wish could be a whole lot easier. This makes it vital for your B2B marketing...
Videos are the next big rage in digital content. They are the go-to approach to grab the user's attention and hold them hooked to your content for longer.
Studies have shown that more than 54% of consumers wish to see...
"Great marketing starts with great stories. Be unique, inspire and connect." - This famous quote from digital marketing pioneer Ann Handley speaks to the heart of marketing. It also signifies the relevance of video content marketing and how companies...
Building an audience is crucial in every digital business. Remember, it’s not about how big you make your audience list, it is all about the quality of your audience list. The better the quality, the higher the sales you...
Shopping has definitely changed. As more people go online to shop, businesses like yours hope that customers visit e-commerce stores and buy there. It is for scenarios like this that pay-per-click advertising solutions and ad creator services like Google...
Creating compelling product descriptions that get customers to take action and convert is an essential part of e-commerce marketing. Whether you're selling online or in a brick-and-mortar store, you need product descriptions that make people want to buy.
Follow these...
Content marketing is now too big to ignore. Giving online searchers exactly the kind of information they’re already interested in or that they find entertaining is the best way to get a high click volume.
Keeping that content of...
With many small business owners, they are hesitant to use SEO or Search Engine Optimization strategies as one of their marketing tools based on the idea that it's too time-consuming, involved, and complicated.
Most do not understand that the basic...
There are a lot of business trends coming and going, yet the salon is here to stay. Having said that, it doesn’t mean that businesses of this sort don’t fail or stagnate. If you’re a salon owner, you’ve probably...