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Every business should be on at least one social media platform in 2019. Social media helps businesses boost credibility and SEO and reach prospective buyers. However, if you choose the wrong one, your marketing plans might flounder. So, which...
When it comes to optimizing a website for search engine optimization (SEO), it is important to understand that it takes time. SEO is a process that requires patience, careful strategy and continuous effort to achieve successful rankings in the...
Building and nurturing a strong email list can be a game-changer for your business in today's competitive restaurant industry. A well-curated email list lets you connect with your customers directly, informing them about your latest offerings, promotions, and events....
Online marketing constantly evolves, but email remains a cornerstone for attracting leads, boosting traffic, and optimizing conversion rates despite each trendy iteration. In 2024, the global revenue for email marketing will likely reach $12.33 billion, firmly establishing it as...
URLs are essential to share a story, promote a brand, or help your business grow.  Suppose you wrote a heartening post about a social cause, and midway when you were trying to include a URL, it showed you had exceeded...
What do you think of when you hear online marketing? Do you think online marketing is an easy or difficult task to complete? It could be that you do not know where to start with marketing your business online,...
Videos are the next big rage in digital content. They are the go-to approach to grab the user's attention and hold them hooked to your content for longer. Studies have shown that more than 54% of consumers wish to see...
Any small business owner worth their weight knows that video content is king in 2023. People spend hours scrolling through videos on social media, so it only makes sense to put out your message in the favoured format. In...
Utilizing good PR (public relations) strategies is important if you wish to have a thriving startup or small business. Unfortunately, many fall into the trap that PR strategies have to be complex or even expensive. On a brighter note,...