When an entrepreneur completes their company formation, they may think that this is it. They can go out, advertise their business to the world and the customers will come flocking. Unfortunately, this is not...
Your company is more than just the products it sells. Behind almost every successful business is a strong brand identity. This identity uses elements like colors, logos and word choices to quickly communicate what a company sells...
Getting customers to visit your store or a retail outlet that sells your product is the first step of the buyers’ journey. If the customer has made it this far, that’s fantastic, but the next step is...
Growing your brand can be a struggle. You don’t want to do anything that will put your brand in a negative life, but some people believe that all publicity is good publicity. In...
Predictive analytics involves extracting information from existing data to determine patterns and come up with more accurate predictions for trends and outcomes. It can be complicated, simply because any time you use the past to try and...
While there are plenty of articles talking about the future of digital marketing, print marketing remains as popular as ever. This is because printed marketing materials are cost-effective, ultra-local and easily segmented and customized. Let’s look at...
Marketing leaders often lack the necessary resources to execute changes within their organizations. It's a reality endemic to many companies that want to see clear results from their marketing spend. As a business leader knows, you need the resources...
In every business, marketing plays a primary role in getting your company’s name in the field. It is what helps attract customers and, in turn, provides profit. For this reason, modern-day marketers are sought by many companies...
Consumers are naturally wary about redeeming digital coupon codes because they sound too good to be true. After all, retailers are offering to cut from about 30% to 70% off the regular price of merchandise and items.