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Business Management

Running a business can be both an incredibly rewarding and a very stressful experience – and that is regardless of whether you are winning or losing at it. The reality is that you are constantly under pressure to produce...
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Turns out, the linear model of AIDA (attention, interest, desire, and action) funnel doesn’t hold much water in today’s marketplace. The strategy is flawed because it charts a buyer journey from a brand’s...
As an employer, you will often hear about the rules and regulations about keeping a clean workspace for your employees. However, there are plenty of advantages and benefits from doing so, too. In today’s guide, we are going to...
Cloud storage has become a staple of everyday life. Whether you are a business owner or a regular computer user that wants an efficient way to backup files, programs such as Dropbox and OneDrive are essential nowadays. While their...
The wave of popularity of Big Data has coerced you into collecting all sorts of information about your business clients. These days, even before you identify prospects and pursue leads, you have miles of data — like names of...
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First things first, messaging apps are changing the way customers and businesses converse. Given that we are in a world of multitasking, chatting is preferred ahead of calling up customer support or filling up a form on a website....
When it comes to investment, it is fair to say that there the myriad of options available can seem both daunting and confusing to a novice. Whether it is forex, stocks and shares, spot metals, indices or multi-asset funds,...
With modern technology, almost anyone can start an e-commerce store at home. It is simply a matter of purchasing a domain name, setting up a website with a shopping cart option and waiting for the orders to pour in....

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