Whether you are looking to boost sales or motivate your sales team, having a funny speaker for your event will go a long way in helping you achieve your goals. Event MCs do more than just make announcements, introduce speakers and tell a few jokes. Event organizers understand how crucial masters of ceremonies are in events.
Seasoned emcees have a variety of tricks up their sleeves to help event organizers reach the goals that they have set. One of such tricks is humor and a skillful speaker can use it effectively to motivate your sales team or drive more sales during your event. So, what makes humor effective in boosting sales? Here are several ways this occurs.
Positivity
Selling products or services may appear to be a simple and straightforward task. Dealing with potential clients, however, can get to be quite a grind for salespeople, which can dampen their spirits. It is very likely that some have already allowed negativity creep into their minds. Humor is an effective way to infuse the minds of your sales team with positivity and get their heads back in the game.
Focus
If your event aims to boost sales of new products or services, it will be safe to assume that some of your attendees are looking more intently at the cost of the offerings. Speakers can use humor to skillfully shift the focus of such audiences from the price tags, to why they need your product or service. Humor can effectively get audiences to pay attention and hide the actual pitch at the same time. Using humor will work better than actual hard selling most of the time.
Speakers can use humor to skillfully shift the focus of such audiences from the price tags, to why they need your product or service. Humor can effectively get audiences to pay attention and hide the actual pitch at the same time. Using humor will work better than actual hard selling most of the time.
Energy
Any event that is wanting in energy will be less likely to achieve its goals compared to an event that is vibrant and engaging. A speaker who uses the right kind of humor at an event injects life and energy to it. Humor, therefore, can serve to give your sales team a much-needed pep or energize your audience to buy whatever it is you are selling.
Motivation
Motivation is also instrumental either for your sales team to trudge on toward a sales goal or for your audience to buy your product. While inspirational talks can also do the trick, some in your audience may have had their fill of it that they may not be able to respond to more of the same thing.
Adding a twist of humor to a motivational talk may just be what your event’s attendees need to get them to pay attention and, ultimately, respond to the call to action.
Final Push
Some in your audience came just because they are interested in whatever it is you are selling. These attendees are likely to have already done their homework by researching about your product, reading its reviews and have made comparisons with competing brands.
What should you do then to get them over that hump and open their wallets? Skilled speakers can use humor to give such an audience that final push and convince them that it will be in their best interests to buy your product or service.
Humor is part of the repertoire of an effective emcee. You should, however, make it a point to sit down with your speaker and discuss how you want him to use it as a means to drive more sales. Make sure to give him or her enough time and provide the MC with any information that he or she may need to prepare for the event properly.
