What do you think of when you hear online marketing? Do you think online marketing is an easy or difficult task to complete? It could be that you do not know where to start with marketing your business online, or you could be looking for tips to improve your marketing. Whichever it is, you are in the right place.
Choosing the correct marketing for your business, brand, or product is extremely important. The marketing that you put out is what your existing customers see as the next steps for your company. Marketing is also what potential customers see as the first impression of your company.
We have gathered information to give you some advice about marketing your brand, and you can use some or all of the details below to start or improve your own marketing.
Ways to Market
Here at Sustainable Agency, we give advice on several different ways to market your company or product. We break down our marketing services into the following sections:
- Website setup
- Copywriting
- Branding
- Photography
- High-Level strategy
- Social Media marketing
- Search Engine support
We can provide advice in some or all of these areas, which will be tailored to your company’s needs. If you already have some of these areas in place and working for your company, there is no need to make changes. However, we can also look at your overall marketing if this would work for you.
Website Setup and Branding
When setting up a company website, the layout and web design is important. The design of your website conveys so much to your customers. A flat website without a coherent design plan in place can put customers off a product or company.
When reviewing or creating your website setup, we will look at the aesthetics of the site in addition to the functionality.
Your website should match your overall brand, and we will look to bring both of these areas together in a cohesive way. When considering branding, we can do all of this for you if you do not have something in place currently. If you do have something in place but are considering revamping your brand, we can help you with this also.
We have extensive experience in branding, logos, website design, packaging, and so much more. We are firm believers in a brand being able to speak, for your company, directly to existing and new customers. We will collaborate with you to make your ideal branding and website a reality.
Photography
When setting up a new website and brand for your products, photography will have a major role in this. Well-taken photographs and videos of your team and products can make your website pop. High-quality photographs will entice customers to order your products.
We will provide advice on current elements of photography on your website but can also arrange photographs for you. We provide advice on all aspects of photography for your company’s marketing, from placement and backgrounds to themes for each shoot. We specialize in food and lifestyle photography in addition to product photography so that we can meet any of your needs.
If, after discussing photography and videography with our team, you decide it does not work for your brand or products, we can also offer animation and illustration services.
High-Level Strategy
When setting up or rebranding a company, your marketing strategy is the best place to start. When looking at your business strategy, we will help you to review all aspects of your company. We will start by looking at what your company is, what you do, and what you offer to your customers.
Once we have a fully rounded idea of your company, we will look at the direction. We will review where you started, where you are now, and where you want your company to be over what timeframe.
We have considerable experience in market trends, product popularity, and customer behavior. We are able to use this experience to create and refine your business model to help your company grow and help you to realize the goals you have set for your business.
We will work with you at all times to ensure that the strategy we devise fits with the direction you want to take your business in.
Copywriting
Copywriting is helpful in ensuring that all of your marketing material remains on brand. Copywriting is important to convey your brand message and ideas to your customers and potential customer base.
Copywriting is beneficial across all areas of your marketing materials, and we will work with you to check each area of your business.
Social Media Marketing
We all know how important social media is to huge sections of the population. We have utilized social media platforms to market many products in the past. We can help you to focus on the platforms that will work best for your brand and company.
Social media marketing is a great way to reach a high number of potential customers quickly. We will help you to design the adverts and product marketing to improve your customer base.
Search Engine Support
In addition to setting up your website, we can work with you on ensuring that your website gets the traffic your products deserve. We have understanding and knowledge of how to gain exposure for your company’s website on search engines.
We can give you support with search engine optimization and marketing, influencer marketing content automation, and so much more. Ensuring that your product is being talked about, whether this is by influencers or on blogs, will help to improve the visibility of your products.
Optimizing your marketing to improve your visibility when customers use search engines will improve traffic through your website and the possibility of sales. Having your website shown on page 6 of a search engine’s results pages will decrease the possibility of your website being viewed considerably.
If any of the information you have read has interested you or you think we can help you, please get in touch with us via our email address info@sustainableagency.com.au. We can give you a more detailed plan and quotes for our services once we know exactly what you will need.
