Digital marketing is one of the most exciting fields in the last 20 years. Not only is it quickly becoming one of the fastest-growing parts of the economy, it is also becoming vital in many key sectors. 

This is why it is important to leverage the latest technologies and ensure you perform exceptionally well when engaging in digital marketing. Sadly, not all business managers and owners know the effects of the newest technologies on digital marketing. 

This is why we wrote this article — to explain the reasons why one of the key technologies of the future, AI, is necessary for digital marketing. Read on and find out! 

#1. Artificial Intelligence Avoids Decision Making Based on Emotions and Feelings

As a marketer, you sometimes have to make key decisions based on uncertain assumptions or conjectures about how your audience will behave. Artificial intelligence makes it possible to limit or even eliminate this room for instinct and chance, which can help you avoid a lot of mistakes. Artificial intelligence can be used, in marketing, to make objective analysis — to predict the buying behaviour of customers. The fruit of these analyses enables marketers to improve the targeting and personalization of their content and offers without relying on instincts and “gut feeling”. 

#2. Artificial Intelligence is Going to Become Vital in Marketing in the Coming Years

AI has not yet developed its full potential: its progress is continuous and will shape marketing practices in the years and decades to come. A company can no longer ignore artificial intelligence. To miss this revolution is to condemn oneself in the medium term — it is akin to ignoring the digital medium in the early 2000s.

According to Accenture, “the impact of artificial intelligence in 12 developed economies shows that AI could double the annual growth rate by 2035 by changing the nature of work and creating new relationships between man and machine. The next two decades will see the expansion of AI techniques in marketing and ways of working.” —- digital marketing will not be excluded from this. 

#3. It Gives You a Head Start Over Your Competitors 

To stay on top of the game and stay ahead of the competition, a company must constantly identify and implement innovations. Today, innovation is AI. An increasing number of companies are using AI for marketing and sales in all industries. The myth that only the giants of technology have access to artificial intelligence technologies is just that, a myth — more than 10% of marketing companies already use AI. AI has become affordable and accessible to companies of all sizes and in all sectors. Don’t wait for your competitors to embrace artificial intelligence before taking the plunge. It might be too late! Take the lead and integrate AI to become/remain the leader.

#4. Intelligence Can Help You Manage Your Leads

One of the tasks of marketing is to generate leads, qualify and prioritize them, before passing them on to the sales team. The work of prioritizing leads is based on data analysis. When there is too much data available, the analysis can take a considerable amount of time and become too time-consuming. An AI algorithm can in a few seconds, using all the data it is fed, identify the priority leads and help you become more productive. 

#5. It Reduces Human Error 

Humans make mistakes all the time. To err is human, as they say. Not much can be done about it. Artificial Intelligence does not need to sleep and never has a lapse of judgement. If the AI system has been properly programmed, it will do exactly what it was designed to do and in the best possible way. Using AI reduces the risk of errors and improves performance accordingly.

#6. It Improves Your Content Marketing Performance 

Content marketing is at the heart of marketing. It is with it that you can reach and touch your audience. The problem is that content marketing is a very time-consuming activity. According to many analysts, a substantial percentage of content marketing activities will be done by algorithms in the near future.

This may sound a bit unlikely, but the trends are certainly moving in that direction. Whether it’s for simple push notification or a blog article, marketing professionals will be able to rely on artificial intelligence for editorial work in the near future. Having said that, the job of a content writer is clearly not on the way out: it will always take a human eye to validate and amend machine-generated texts.

In content marketing, AI will save a considerable amount of time…and money, which is why it is a good idea for digital marketing agencies to use AI consulting services of AI experts, like,  to learn how to implement the technology. 


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