branding strategy

Whether you run a fitness brand like RB Fitness Equipment or you are a global accountancy company, your brand’s marketing strategy plays a huge part in your success. When people recognise and trust your brand, they are more likely to do business with you and this is why your brand awareness and marketing is so vital. There are of course, many different aspects of internet marketing that you will want to blend for the best results.

A very successful marketing strategy is SEO (search engine optimisation) because so many people now turn to Google or Siri to do internet searches to find the products and services that they need. Having a website and social media pages dedicated to your business is great but your customers still need to be able to find your page in amongst all of the similar businesses. And this is where marketing methods such as SEO make the difference.

A powerful SEO marketing strategy will drive more visitors to your website and generate more business for you, so you will probably be interested in knowing how you can create one! Here are the key steps:

Your strategy must be measurable

It is pointless designing and delivering a strategy if you do not have targets that will show you how well your strategy is doing. So using key metrics like website traffic and click-through rates will help to see how effective your SEO work is.

It should be constant

One big mistake that marketers make is doing initial SEO work and then thinking that they have done everything that they needed to. With algorithm updates and changes within the market, SEO practices are often going out of favour for updated methods. So what might have been a highly effective SEO technique at the beginning of the year may no longer be relevant now. Therefore, it is vital that you keep reviewing your SEO strategy to check that it is still working well and to adopt any new elements.

research moreDo your research

The use of keywords is integral in SEO marketing and whilst some companies take a bit of a gamble and throw a few keywords into content, assuming which ones are the most effective, it really pays off to do your keyword research thoroughly. Similar keywords can generate massively different results so spend time finding out which ones are the most used keywords relevant to your products and services. Use free keyword planning tools to identify those really valuable keywords that will send more traffic to your website. As part of your research phase, it is also a good idea to do a bit of competitor analysis to see what is working for similar companies.

Content quality is everything

If you always focus on what is best for the internet user in terms of content that they want to read and will search for then you can’t go wrong. You want to cover subjects that will be highly useful and that are easy to read or incorporate engaging formats such as video and infographics. The better the quality of your content, the more that website visitors will see you as an expert in your field and they will trust you.

Creating share-worthy content like interesting infographics will also prompt the likes, comments and shares to help expand your reach. Even if you are not a good content creator, you can hire freelance graphic designers, writers and video experts to create great quality content for you.


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