If you have just launched your startup and money is tight, then you may be averse to thinking big. However, always remember that your creativity and passion can also be your biggest strengths.
Besides, the truth is that you don’t need a whole lot of money to succeed. All you need is a small team that you can count on and the right toolkit for marketing, sales, branding, etc. to grow your business as quickly as possible.
The following are 7 amazing web tools that you can start using today to take your business to the next level:
1. Google Analytics
If you want your business website to become more popular in the search engine results, then you can’t ignore SEO or Search Engine Optimization. It is a set of techniques that can be used to curate your website’s content by changing the format, using certain keywords, etc.
so that Google Search and other popular search engines put your website on the first page of the search results for as many different keywords as possible.
To learn more about SEO, you should read a quick introduction to SEO on the Internet. After that, you can learn how to use Google Analytics as that can help you with many important things like finding your organic search traffic through detailed reports, measuring the value of your organic traffic, etc.
Upwork is a top portal for freelancers where you can find some of the best talents across the world with a wide range of skills like accounting, web designing, email marketing, etc.
Upwork allows you to find and hire skilled workers on a contract basis. So you can hire part-time workers, full-time workers, or workers that are available for flexible working hours.
You can save a lot of money this way as you won’t have to pay a full salary to someone. It’s also a good option if your work requirements aren’t consistent.
3. Tailor Brands
Do you know why a plain white shirt sells for a lot more when it has a “tick” logo (Nike)? The answer is “branding”.
Gone are the days when branding was meant for large businesses only. Today, even startups, bloggers, and influencers need quality branding to stand out and survive. That said, you don’t have to spend a lot of money to get the basic branding assets such as logo if you use Tailor Brands.
Tailor Brands is an easily accessible and affordable online logo marker that can design unique and attractive logos for you in real-time. With this nifty program, you barely have to do any work since it is powered by artificial intelligence that just needs to understand your requirements, and that’s it.
The entire design work is handled by the program itself. Plus, you can access the full service on your phone with the Tailor Brands app if you are traveling or away from the office.
Fact- social media marketing can be a powerful tool in your marketing strategy. But how do you run your campaigns in the most organized and effective manner?
With social media management tools like Hootsuite, you can launch and monitor all your social media campaigns on different platforms like Facebook and Twitter under one roof. It can provide you with detailed reports and insights so that you know what kind of images, videos are liked by your target demographic the most.
It also allows you to schedule your content in advance so that you can set up an entire week’s or month’s content in one go and focus on other tasks.
To grow your business quickly, one of the most important factors that you have to consider is the conversion rate. An advanced chatbot can do wonders for that even if yours is a small business.
A chatbot is an AI-powered software program that can serve as a customer executive and answer a wide range of questions, guide through the sales process, and even make product recommendations based on different requirements. In fact, you can set up a chatbot for your website or/and social media accounts easily yourself as most of them are quite user-friendly.
Using a chatbot is a good idea because it is:
- Available for your customers 24/7
- Way cheaper than hiring a full-time customer executive
- Able to retain more traffic on your website by interacting with users that are browsing for products
There are all kinds of chatbots on the Internet that can use, but make sure that you make your choice wisely. For instance, if you are picking a Facebook messenger chatbot then you want it to have all the important characteristics such as support for subscription messaging, CRM, etc.
If you are selling goods online and want to set up a decent ecommerce store without breaking the bank, then X-Cart could be your perfect solution. You can use X-Cart 5 which is the free version of the service to build your own online store and enjoy many other features like social-commerce sharing, newsletters, analytics, etc.
Even though X-Cart isn’t exactly a “click to install” tool, if you have some experience with intermediate-level software configuration and IT, then you will be able to get it up and running without any major problems.
Every business should use email marketing because it’s super cheap and offers outstanding ROI. If you aren’t already, then you can get started with MailChimp which is one of the best email marketing platforms out there.
This is because it’s not too expensive (you can even use it for free if you have less than 2,000 subscribers) and offers many features that can make email marketing a breeze. For instance, you can use its built-in signup forms to collect subscribers easily or use its wide range of email templates to create the perfect content on the fly.
So, there you have it- some of the best web tools that every small business should use to succeed in the industry. Give them a shot and see the impact yourself!