Especially if you’re starting, you probably don’t have the budget to pay for expensive marketing campaigns. Luckily, most real estate agents don’t need to spend money on expensive marketing campaigns to get their business out there.
Real estate agents can instead spend their time learning as many marketing apps as possible. These apps can help real estate agents market their listings, build their brands, and grow businesses. Here are 6 of the most popular marketing apps for real estate agents.
DocuSign is the most popular marketing apps for real estate agents electronic signature software. But because so many other businesses use this app, it’s an excellent place for real estate agents to market their business. DocuSign has developed some of the most creative and targeted marketing campaigns.
The app usually sends new users organic lemonade seeds and an invitation to view DIY home improvement videos and free course content.
One of the most significant advantages of DocuSign for real estate agents is that it automatically validates all signatures to ensure that the document signed is not fraudulently modified.
This process happens even before the end-user ever receives (or, in some cases, downloads) the file. Another big win is that your customers will be able to send digital signatures from anywhere but not just with DocuSign. DocuSign’s downsides occur because DocuSign is only accessible via the internet.
Therefore, so long as your target audience is accessing the service on their computers or laptops, DocuSign’s electronic signature solution on offer won’t be accessible or beneficial to them. However, a few software programs let users sign documents with their iPads, so this limitation is not one.
Homes.com is a popular marketing app for real estate agents and provides a virtual marketplace for agents to advertise and widen the appeal of their properties. The app allows for offers to be made on properties without the buyer needing to pick up their phone.
It also enables buyers to find a local caterer or florist through video introductions and allows viewers of listings to leave honest reviews.
The biggest weakness that Homes.com faces is how crowded the market has become with web-based real estate marketing websites and marketplaces that offer Google+ integration, reviews, and user comments or allow users to remain anonymous when viewing desirable properties.
Therefore, anyone who suggests any blog post they feel compelled to write can leave comments online.
3. Wise Pelican
Wise Pelican is a web application that makes it easy to mail real estate postcards. Wise Pelican accepts information about the home (like price and size) via a Google Form. Then, it creates a list of addresses to that you can mail postcards.
The app also creates street-appropriate maps so you can preview your mail postcard services and print labels when you’re all done. Wise Pelican also provides customized email lists and subscription services for real estate brokers who often make significant orders.
Wise Pelican isn’t a full-fledged marketing tool like digital ads, websites, or social media. Real estate postcards do not have that barrier; potential buyers do not need to create accounts to receive one, and new buyers receive them weeks after the home is listed for sale.
Most people leave their regular mail system running in the background on their smart devices so that new messages pop up on their phone when they do a low-maintenance but very effective way of personalizing advertising.
The biggest weakness that Wise Pelican faces is that it’s still new, so not many people know about it yet. But one reason that it hasn’t been widely used yet is to argue for you not using Wise Pelican instead of mailing postcards the old-fashioned way.
BombBomb is a marketing app for real estate agents offering a quick, cheap, and convenient marketing platform for information-rich real estate websites.
Featuring Podcasting, Widgets, videos, and ratings from Facebook, it facilitates an online presence for your listings and vital statistics on your team’s performance.
The biggest weakness in BombBomb is they are unable to localize themselves with their client and target market. To develop a successful business that can set itself apart from the Rest, they need to reallocate resources that will allow them to enter some of the same geographic markets in different states.
This is important in order to continue with the current advertising and creating new ad campaigns tailored specifically for their clients.
5. Real Geeks
Real Geeks is a popular marketing app for real estate agents that helps them sync their proprietary CRM systems up with their social media, website, blogs, and various other avenues. It is more focused on generating more leads for agents in the future to create a sustainable client base.
Unlike other apps, it does not spend heavily on advertising itself through viral ads but honing its message to trade on a more thorough understanding of real estate and what the audience of agents dig about Real Geeks.
Real Geeks is for geeks who want to digest information in so much more detail than possible. Data nerds who love data and manipulate data and stats. Additionally, it is for those who understand the culture of databases, files, and everything around servers, and campaign records
Real Geek’s weakness is competition with the main other product in the real estate industry. Other marketing apps have more monetary investment and far more features and buzzwords to attract them.
Using its perspective, Real Geeks have a longer time to perfect every detail of their product and content more proactive to the agent’s benefit.
MailChimp is a popular marketing app for real estate agents that works for both agents and prospects. It is a secure, convenient, and effective digital email. It curates emails from people looking for a condo that converts into B&S brokers, realtors, and agents.
In addition, real estate expert uses it for their marketing purpose since mails are already qualified to a certain extent. One can contact mails who share their needs based on important detail like a place of living but only through the corresponding website tailored, Mailchimp.
Additionally, it protects user information by showing the mails’ contact details only when they provide letter grades or additional detail they need.
Though it has less personality than other marketing apps, many real estate marketing agencies prefer it because it affords money to save on a statistical data basis instead of client details that come with a price tag. MailChimp’s major shortcoming is that one can’t stay in contact with prospects and distributors.
However, it syncs user contacts through contact details and spam protection. Like Big Lead, it utilizes blue deals to detect frauds. In addition, it revitalizes the reputation system.
Anyone can request confidential information to send a newsletter, which informs users effectively without opening an email.
Additionally, it does not have a phone system call feature shown, and it won’t show move for or against a proposal until a user chooses. Finally, MailChimp does not have valuable leads matched with high-ranking plans.
In conclusion, marketing apps for real estate agents have helped agents build their databases without a high budget, physical evidence, and manpower.
As a result, marketing applications for real estate agents greatly enhance their marketing effectiveness and market shares by enhancing convenience. Furthermore, they serve as a guide to completing the pre-closing process.
The new kinds of marketing apps for real estate agents offer great benefits for different aspects of residential and commercial real estate-related businesses. Unfortunately, there are only a few types of marketing apps for real estate agents.
However, their number increases, which ensures an increased accuracy in their values.