Food packaging does more than just safeguarding or protecting the enclosed food. The packaging you use for your food is just as significant as the product in it. If you use it well, you could use food packaging to promote integrity and boost the growth of your brand.
It could be one of the ways to convert new customers who might have otherwise never bought from you. In this article, we look at four reasons why food package integrity testing is important to your business. Here are the top four reasons.
Packaging influences the perception of customers about the quality
The first impression matters even when it comes to food packaging. Many potential customers only need to take a single glance at the packaging of your product and decide whether or not they’ll be buying from you.
If the packaging puts them off, you might have to do a lot of hard work to win them back. In most cases, it’s the packaging that will lure the potential customers to move closer so that they can take a closer look. When they draw near, they’ll want to know the ingredients, purpose, and other details about the food product. But at the back of their mind, they already have a positive impression thanks to appealing packaging.
Whether the customer buys from you or not, depends on the details they find after interrogating the product from close range. Whichever the case, the packaging would have played its role. So you see, if you’ve got a great product, then you also need to put in a lot of attention to ensure you get the packaging right.
Product orientation matters a great deal
In the food industry, only having a tasty, likable food product is not enough. You’ve got to package the same in a manner that the quality of the product won’t be degraded during transportation to the market. For this reason, the material you use in the packaging needs to be a hallmark of tenacity and strength.
The material has to be strong enough so that no matter how far you plan to move the product, they’ll be no interference with the quality. If your product is going to spend time in a warehouse, the material should have the capacity to handle the conditions without compromising on the quality. Materials in the packaging of liquid goods should be such that they’re no leakage even when the product is subjected to some kind of rough treatment.
It’s a way of communicating with the customer
In this modern business era where there’s cutthroat competition, you need to grab every point of advantage that comes your year. Product labeling avails you the unique opportunity to communicate several aspects of your product and business philosophy. You can end up converting a number of by-chance buyers into loyal customers because of the message they read on the label.
For instance, you can highlight the various quality tests you’ve run on your product before arriving at the end of the product that customer is now holding in their hands. You can as well inform them of the awards your business or product has received as a result of the intentional efforts to put the needs of the customers.
It’s the delight of every customer to know that they’re getting the best of the product that there’s in the market. If you do this well, you’ll end up converting fence-seaters into loyal customers who will also become ambassadors and campaigners of your brand.
Proper labeling enhances product safety
How you package your product is a direct communication of the value you attach to your customers. If the packaging is poor, then the customers will perceive that to mean you don’t care about the condition in which the product ends up in the market.
There’s no better way to put off potential buyers than recklessly packaging a product even if it’s the best on the market. On the other hand, packaging integrity techniques such as leakage prevention, shock handling, and compression amongst others will have a big positive impact on the reception of your product in the market.
Of course, the primary reason for using high-quality packaging for your product should be to guarantee the safety of your product. However, to achieve that, there are other low-hanging fruits you get to pick along the way.
For example, superior packaging makes your product stand out from the crowd in the retail shop aisles. Many consumers approach it with the mindset that “if the packaging is good, then the product itself is without a doubt good.”
Summary
Don’t let inferior packaging push you into the corner of poor market reception; you don’t belong there. You’ve put a lot of work into ensuring that your food product is of great quality. You’ve come a long way and so don’t take anything for granted especially when you’ve reached the tail end of your product-making process. If you’re not sure about the packaging you want to use for the product, you can carry out package testing to eliminate doubts.
