Have you considered adopting a local SEO strategy? The aim of this practice is to optimize the websites and online presence of businesses for a certain location.
This form of SEO focuses on optimizing your page for the purpose of earning high rankings for local queries. It provides higher visibility in search engines by targeting relevant audiences. Consequently, users are encouraged to visit the brick-and-mortar stores of companies in the areas where they live.
There is a myriad of SEO Vancouver WA consultants helping businesses to improve their online presence.
Have a detailed look at the top benefits of local SEO in Vancouver.
High rankings for local queries
One of the top benefits of such SEO is the high position of local queries. Google has the capacity to recognize when keywords used in queries have local intent. Consequently, it goes out of its way to provide the most accurate and relevant results.
Local results will appear first, while the rest of the pages will be pushed underneath. By investing in this form of SEO, search engines will be able to notice your business much faster, consider it the most relevant, and display it at the top of the results.
Another important benefit of local SEO for businesses in Vancouver is the increase in business visibility in a given niche. By optimizing your content and business details for local searches, your company will be found by users who are genuinely interested in the products/services that you are offering. Since they are already looking for what you are selling, you just need to make sure that your site is displayed for the correct queries.
Approximately seventy percent of user clicks are collected by the first five results on Google without counting the PPC ads. By doing your local SEO correctly, you increase your chances of being in one of these five positions. Otherwise, you will keep on losing sale deals and potential customers. This type of SEO is capable of providing remarkable brand awareness and high visibility.
Whenever a person searches for places and services situated locally, Google does its magic by providing the most accurate results first. Even if a person didn’t choose your business the first time, he/she has probably recognized your brand, meaning you might get chosen next time.
An increase in relevant traffic
The following remarkable benefit of local SEO for Vancouver businesses is the increase in relevant traffic. Targeting the right audience has always been a challenge for companies. Nevertheless, this form of SEO strives to facilitate the process. Companies start by filling up the Google my business profile, thus including their business in a large number of local directories. Another step to take is adding a local landing page to your site. Click here for some tips on making a Google page for business.
Not just users but Google as well loves good content. Make sure your service and product descriptions are unique so as to increase the visibility of your webpage. As a result, new relevant views are likely to result in more deals or sales. Google knows how to recognize positive activity and will, in turn, boost your rankings to bring you more potential customers.
Accurate information is a must as well. Businesses have to be certain of the accuracy of their business name, address, working hours, and contacts. Unless the provided information is accurate, negative reviews will damage your reputation. Another important piece of information to have in mind is that over seventy percent of local searches tend to result in in-person visits in a radius of five miles.
When targeting local customers, the ultimate goal is to encourage them to pay a visit to your brick-and-mortar store. Therefore, businesses shouldn’t rely on a broad SEO strategy when expecting to increase local traffic. Unless you use the right keywords intended to target customers locally, you’ll end up receiving visits from users across the world. Although having a broad reach feels flattering, the likelihood of a hit overseas to becoming a paying customer is relatively low.
Becoming part of the community
Another incredible benefit of local SEO optimization for companies in Vancouver is the possibility for them to become part of the community. Once your business starts establishing connections with other companies in Vancouver, you’ll experience the positive effects of such connections both online and offline.
Companies should start their journey by supporting the area, taking active participation in the community, and eventually earning the support and trust of locals. This form of SEO improves brand awareness and credibility. By having strong credibility, you can gain the trust of customers more easily. Afterward, communities will reach out to your company with the intention of using your coverage or proposing some sponsorship opportunities.
The next benefit of using such SEO is building trust and authority. Nowadays, there is a vast range of options for customers to choose from in the market. Normally, every single business claims to be the best one in its respective niche. Nevertheless, persuading customers to believe in these claims is harder than expected. It’s actually impossible to trust a brand that you have never heard about before.
Local SEO, however, has the ability to improve brand awareness and attract a larger number of visitors, not only online but offline too. The following link, https://www.investopedia.com/terms/b/brandawareness.asp, provides a definition of brand awareness. The implementation of such a strategy enables companies to showcase their unique expertise and share the experiences they have earned over the years.
In addition, brand trust is bound to convert into brand loyalty over time. You will be able to retain customers for years while boosting your return on investment. In general, over sixty percent of sales originate from loyal customers that trust your brand. When a certain business is well-optimized for local searches, there is a good possibility of earning high rankings.
Users find it easier to trust a business that ranks on the first page of Google, particularly those companies that appear in the first five positions. The lower the position, the less trust you’ll get from users. By improving your search positions, local SEO leads to earning more visibility and trust.
A higher number of returning customers
Another remarkable benefit of local SEO for businesses in Vancouver is the increased number of returning customers. Repeat customers are of the utmost importance to the prosperity of brands. The right SEO strategy will assist you in becoming more visible to prospects searching for the type of products/services you offer.
Moreover, it often happens for them to call or even pay a visit to your brick-and-mortar store. The only thing left to do is to provide them with the best customer experience. Satisfied consumers who have already interacted with your business are likelier to make another purchase. Returning customers are more susceptible to converting into sales compared to first-timers. Once you earn the trust of people, they will buy from you in the years to come.
Placing your focus on mobile devices
Over fifty percent of internet traffic on a global level comes from mobile devices. Mobile SEO is different from desktop SEO in many ways. For instance, the former provides more accurate results because of the location setting that informs search engines about where the search has been performed. Since the location plays a vital role in mobile searches, your business has to be mobile-oriented.
Furthermore, a mobile-friendly site will increase your brand authority and sales. Users will no longer have to zoom in or zoom out while scrolling through your website. The design is supposed to be responsive in order not to frustrate users any further.
The bottom line
SEO can do wonders for the credibility of your company.
Make sure to invest in such services!