According to a recent study, 83% of marketers believe that video marketing is exponentially growing in importance, while 53% of customers are likely to engage a brand after seeing a video about them on social media. The results of this research are clear. People now spend more time watching online videos than ever before.
All this is scientifically backed, with the fact that the human brain can process visuals 60,000 times faster than text. When the image moves, it tends to grab the consumer’s attention in less than a tenth of a second, making this one of the most effective marketing methods.
The use of videos is also an excellent way to increase user engagement while creating brand awareness. Moreover, you can increase your conversion rates, making this an effective tool for driving users to take action.
One of the latest entrants into the video marketing field is the use of animations. Animated videos have become powerful tools in the marketing endeavors for every brand. Their main source of power lies in the fact that they are quite fun and engaging, and can tell your brand’s story within seconds.
Regardless of all these, many company executives and lead marketers still misunderstand, ignore, or underestimate the power of animations in business. To fully embrace animation in your marketing strategy, here are three reasons why they are a necessity in today’s business world.
A lasting and memorable impression
As humans can comprehend visuals much faster, moving images are most likely to leave a lasting impression on your brain. When you have something unique made for you by the best animation studio in Australia, people will still take their time to check it out, even if they weren’t planning to. To create a memorable impression, animations are the perfect way to attract both current and potential new customers.
Easy to understand
Do you remember your school teacher or professor taking you through a topic and using videos and animations? Well, the use of motion graphics makes the understanding of a complex situation much easier.
The same applies to your brand. If you wish to explain to people everything you do and make them understand it all within seconds, your best shot would be to use an animated video.
It is imperative to adapt to the various changes that people face in this digital age. However, that doesn’t mean they should spend a fortune trying to get our message out there. Certain forms of marketing are quite pricy; for instance, the use of video.
With traditional video marketing techniques, a lot goes into planning, which is very expensive. From sourcing out for actors, conducting interviews, going through the script over and over, going for reshoots – something that might delay your project.
However, an animation gets your message out in seconds, and you don’t need to hire expensive equipment or actors to pull it off. All you need is a good animator, and that’s it. Your final expenditure might even be 20 times less than what you would have spent on a traditional video ad.
So, what are you waiting for? Get in touch with the best animation studio in Australia and take your business to the next level.