Today, startups are the hottest trend in the market. Young and aspiring minds are stepping into the scene to change the scenario for the better. Startups bring with them lots of fresh and unconventional ideas. And that is where the situation becomes challenging for upcoming entrepreneurs. Often, startup founders find themselves in rough waters when their enterprise is in the early stages.

Let us have a detailed peek into the challenges that startups have to face.

Identifying customer pain points

The first thing that every startup should do is to identify the pain points of the customer. When you know and understand what is it that the consumers want, what are their problems, and the source of those problems, you cannot just improve on your product but also increase your sales pitch. Connecting with the core audience that you want to target can be great leverage for your company. As people begin to see that your products can be helpful in solving their problems, they will naturally incline towards it.

This is precisely where most startups go wrong. They launch their products in the market without taking the time to research on the market situation and the demands of the consumers. Without the proper knowledge about the pain points of the consumers, startups end up targeting such audience that does not really ‘crave’ for their products.


Initial funding and backing are vital for all startups. Constant cash flow is required to fund software and product R&D, product marketing, and hiring expert staff and professionals. It is very common to see that startups that had a great start failed in the long run because they ran out of cash. As cash flow gets restricted and limited, startups have to start trimming costs which causes a lot of damage to the company as a whole. Also, to continually improve your products and services, funding is an essential component.

Product architecture

With the passage of time, technology has become much more advanced. A smart consumer of today is always on the lookout for products that are sleek, user-friendly, and convenient. Just take the mobile phone for example. Initially, mobile phones were bulkier and had very limited features.

Today we have smartphones that are not only sleek and slim, but they can multitask! So, it is very important to invest time and resources on studying and experimenting with the product architecture. Most startups that overlook this aspect of product development, soon fade away from the market. To make your product appealing and attractive to the consumer is the way to go.

Conceptualization of ideas

It is a known fact that an idea takes a long time to reap benefits. There is a specific process that needs to be maintained. Ideas are of no use if they cannot be materialized. When conceptualizing a new idea, one needs to channel his/her thoughts to particular dimensions and find answers to certain questions that’ll help the idea to evolve through the several stages of innovation.

Answering questions like what problem will the idea target, who is the ideal consumer for the idea, and how exactly will the idea solve the consumer’s problems, can help you get clarity about your product. Usually, this is a long and time-consuming process, and many startups find themselves waiting for a long time before their ideas start showing positive results.

Market entry barriers

Markets can be hostile for startups. This essentially means that there may be certain inbuilt barriers in some markets that make it difficult for newcomers to run their businesses successfully. Identifying these obstacles is a challenging task, but it is needed. Once you can recognize the barriers that face your firm, you can put your time and resources in getting past those barriers to gain your market share. The primary entry barriers in a market are:

  • Economies of scale
  • Product differentiation
  • Capital requirements
  • Switching costs
  • Established distribution channels
  • Legislation and government policy

Overcoming all these challenges, Atomberg technologies is a testimony to the fact that startups can indeed be greatly successful, provided they have clearly established goals and a game plan to reach that goal.


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