Have you ever thought of how to use podcasts for employment training? The benefits are many, and there is almost a podcast on any topic you choose. Name it! Career, internal training, HR communications, marketing, etc.
The reason is simple – podcasts are engaging and offer a flexible listening schedule.
But there are major concerns – how do you create a secure internal podcast for your business? How do you start a corporate podcast for sharing vital company information?
Those are what this article addresses. We will explain why private podcasts are important and how to create one for employees’ training.
Why should you create a private employment training podcast?
Launching an internal podcast for employees is an excellent idea with increasing preferences for more engaging training methods. Besides, remote working jobs are rising, and podcasting is an effective solution.
Here are the advantages of internal communication podcasts for training:
- They are personal, engaging
- Podcasts are inexpensive
- Podcasting offers the portability to learn on-the-go
- Great for employee onboarding
How to create a private podcast for employment training?
Starting a corporate podcast training is similar to the conventional podcasting you hear on the radio. However, the target audience is different now.
But it’s still about recording audio content – but for your employees. Here are some tips about how to start an internal company podcast for employment training and development.
- Have a focal lesson will be the audience’s takeaway
Master how to create an internal company podcast that discusses one central topic. Too much information in one training series can distract the employee from picking the vital points. It disrupts their learning process, which reduces the value of the employment training episode.
Rather, an excellent podcast should have a focal objective and gradually lead the listener to fully comprehend the chosen topic. It’s also great to keep the length of the podcast short.
- Write a script before recording
While some people might claim to have mastered how to record a podcast off their heads, we don’t recommend it. We’re humans and bound to make mistakes sometimes. Errors can occur due to the accumulated stress of weekly recordings or distractions during the recording.
That’s why you need to write a script beforehand. Does writing a script totally avoid errors? No. but it minimizes the chances of one and also gives you a frame.
In addition, scriptwriting allows you to speak as naturally as though you were having a normal conversation. You don’t need to write your script verbatim. Jotting down core points would help.
- Allow employee feedbacks
Creating a platform for feedback should be part of using podcasts in large companies for communications and employment training. One way to do that is to integrate the questions and feedback option into your site under the media link.
You can also set up a separate group or private online forum to manage employees’ feedback. Comments from your listeners help evaluate the effectiveness of the training and development episodes.
- Take production quality seriously
One mistake to avoid is the misconception that your staff must listen to your training podcasts. Of course, they have to follow company directives. However, poorly recorded internal employee podcasts yield low engagement.
You must ensure great audio quality if you want your employees to interact with your podcasts actively. Use good recording equipment such as a dynamic microphone and record in a quiet space. Do proper editing of sound and music too.
You should also try to spice up each podcast episode. Having interview podcast sessions is one way to achieve that. You’re indirectly getting your employees involved by picking someone from each department to co-host different episodes. They see the podcast as essential for their growth rather than another routine task they must perform.
- Be practical
Using practical illustrations is necessary for utilizing podcasts for employment training. The human word can evoke emotions, and it’s even better when relevant stories are shared. Tell your employees about a similar situation where you applied the principles you’re teaching.
It builds trust and belief in the content of the podcast. It also increases engagement and encourages team members to narrate their experiences via separate feedback or comment platforms. Using podcasts for employee training should bring everyone together, and that’s what practical podcast series do.
- Check podcasting data analytics
The best way to grow is to keep doing what works while trying to improve on challenging aspects. That’s why data feedback and analysis are important. You can measure the podcast’s performance by checking essential metrics like the most viewed episodes, episodes with the best rating, number of active listeners, and unopened podcast links.
You get to know the training episodes that interest the employees more. Checking data analytics is another way to understand the employees apart from feedback.
- Maintain publishing schedules
You probably have had a favorite TV show you tuned in to weekly. What was the experience like? You knew the exact time and channel for the program and never wanted to miss it for anything, right?
The same applies to internal company podcasts for employment training. Maintaining a frequent release schedule builds anticipation in your listeners – your employees. They prepare to listen to the podcast and free their schedule ahead of time.
However, the experience is different for irregular release dates. Your staff never knows when to expect a new episode; they miss it or gradually lose interest.
- Organize training episodes properly
Find an extensive podcast hosting platform that can be linked to your company’s website.
You can create a separate page for all published episodes. Arranging the training episodes on this page makes referencing by staff members easy. Proper titles and descriptions are recommended when using podcasts for employment training.
- Promote your podcast and keep it private
There should be a clear strategy to announce your podcast to your staff. An excellent option is using the company’s email list to reach out to every employee. You can also contact the key persons to address their team members.
Another important tip is to upload the internal company podcast as private. It should only be accessible to your employees.
Successfully utilizing a private podcast for employment training requires you to start from somewhere. Planning without taking any steps does nothing.
Follow through the tips above and record your first training podcast today. You can share with key persons in your organization and ask for their opinions. Work on the corrections and get ready to publish your employees’ training series.