landing page

Most marketing experts aim to create a landing page to be effective. However, not all of them can achieve this goal and create the most effective landing page for their clients. Many reasons lead to this. It’s because the people who don’t know where to start. It is easy for a marketing expert to get entangled in concentrating at keyword search and sales funnel making and not pay keen attention to the important landing page. 

Creating a landing page does not call for much and you don’t need to be a web designer for you to get it right? You also need to understand the difference between ClickFunnels Vs LeadPages. Here are tools that will come in handy for you when you are building your landing page


This is a landing page creation and testing tool. It is among the most known and among the top web-based services. It enables people to build and also test their landing pages without banking on IT specialists to help them. It comes with many pre-designed templates. If you are planning on a low budget, this is the go-to tool for you. It does not restrict the number of landing pages you wish to test.


It has many different templates for various uses namely click through, coming soon and lead generation use. It allows you to see real-time analytical data. It also assimilates marketing tools such as google analytics, CrazyEgg, and Mouseflow among others.


It is a social and list building placeholder tool that is important when creating a landing page. It puts together “coming soon” pages with building capabilities. It has social features which allow users to share the page with other groups and their friends.


Helps you get a better knowledge of how your site visitors interact with your landing page. You also get to know the places you need to improve the engagement.

Visual Website Optimizer

This enables you to get a creative land page with blanks simplicity. It offers you multivariate testing and usability testing as well as behavioral targeting. Using this tool, you get to see how your site visitors are interacting and if there is any place you need to make changes.

Ion Interactive

It is a great landing page testing tool. Using this, you can create multi-page microsites and various types of engagement. You can also modify it as per wish.

Optimal Workshop

It has three tools: OptimalSort, Treejack and Chalkmark. OptimalSort allows you to see how your site visitors would nature the content on your page. Chalk mark allows you to get the first interactions from your users whereas Treejack enables you to find what your clients are looking for.

Creating a landing page does not require any special education. You also need to understand the difference between ClickFunnels Vs LeadPages. However, there are key tools that you need to understand when doing this to make your landing page as effective as it can be. Use the tools stated above to make this process easy for you. Using the tools mentioned above, you will be able to create the landing page you had visualized.


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