The freelance market is more competitive today. More and more freelancers are entering the market that is making the competition even tougher. There are many freelancers out there who are ready to offer similar services to the companies at lower rates, which has led to increased competition. Thus, it has become necessary to stand out in the crowd and establish your brand. It is an essential move in this competitive industry.
Not everyone is succeeding as a freelancer. Some are successful, and some are struggling. The main difference between the two is branding. Creating your brand will help you portray your work to your target audience in a better way. It will help you to stand out among the other freelancers.
Why Build a Personal Brand?
Uniquely building a personal brand by highlighting your skills, experience, expertise will surely make you stand out in the crowd, and get noticed.
It is also necessary to choose your niche and to render services in a specific field. Once you establish yourself as an expert in a specific field, companies will always be ready to pay the premium prices for your services.
Clients will surely do their research before they choose a web developer for their websites. They will look for someone trustworthy and recommended by others. Branding will help you establish yourself as a recommended freelancer in the market, which will ultimately lead you to more opportunities now and sustainable growth for the future as well.
Here are the 7 tips on how to brand yourself as a freelancer:
1. Identify Ideal Clients
Identifying your ideal clients is essential. It guides you to line up your brand so that you can become appealing to your target audience. You can start this by analysing the personal demographics of clients, like age, gender, income, industry, and each one of their requirements. However, building a personal brand requires more.
Research about your ideal clients and find out what are the challenges faced by them so that you can provide them with those solutions with your skills and experience. You must also know where clients are going for information. It is good to make a brand presence where the client will look for a solution to their problems. Identify if the clients are searching on google or they are looking into any social media channels. You must be available in both places to provide the solution.
2. Create Your Particular Style
Being original is more difficult than we think. As most ways have been done before, creating your style in your work will make you stand in a crowd. Implement the same idea in your design when people look at your portfolio, they must find it interesting. Make it creative and professional. Remember, ideal clients must find you unique in your specific style.
3. Get a Unique Logo
If you are looking to create a brand, getting a logo to represent it is essential. It is one of the first things that will create an impression on your clients along with your portfolio. Make sure you choose the logo that will display your personality. Do not select an abbreviation of your name or any such ideas while getting a logo.
Your logo must be consistent throughout your website and blogs. Even if you already have a logo, then try making it better and more catchy. Spend a little on a graphic designer to design a logo, rather than creating it yourself.
4. Build the Right Connection
Research has proved, most people prefer products or services that are recommended by someone they trust. That creates a necessity to build a connection with the right people who can refer you to potential clients. Introduce yourself as a web developer locally, which will result in fetching you more opportunities in terms of clients in the future. Attend the local business meetings where you can meet ideal clients for work.
5. Scope Out Your Story
Do you have a story to tell? Take advantage and get connected to people personally. That may require you to be transparent and honest. It is not always a necessity but has its benefits in some cases. Share your struggle and failure, along with some focus on your achievements and successes. Try to more real while presenting yourself. That will help you connect and get trusted by the target audience. That also helps in strengthening your professional relationship. Make sure you keep it short and simple.
6. Start Blogging
Blogging has a huge advantage in building branding as a freelancer. It is one of the effective tools to promote your services. As a freelancer, you want to promote yourself independently.
There is a misconception that only writers should have a blog. However, freelancers can also have a blog where they can share their knowledge and advice. That will help the freelancer to build themselves as an expert in the eyes of their target audience.
Make sure to create consistent and valuable articles; that will eventually result in a great client base for your services. You must also make sure your blogs are logical, easy to read, well-structured.
7. Build a Social Media Presence
The best part of online freelancing is that you can have clients from any corner of the world. The key to becoming a successful freelancer is to have a social media presence. The majority of your clients will see you online first, thus the way you create your online presence will have a lot of impact on your ideal clients.
Create your website with a full biography, where you give complete information about who you are and what you offer. If you wish, you can also add a photo of yourself. Also, build your presence on different social media handles like Facebook, Linked In, Twitter. Always keep them updated with your freelancing business and the services you are looking to offer as a freelancer.
Follow these tips we have covered you here and establish yourself as a brand in the freelancing business. Try being yourself, be unique, and you are all ready to brand yourself as a freelancer.