Donors are absolutely crucial to the long-term success of most non-profits. Charitable organizations will often heavily rely on donors for support and funding, and donor outreach is an important part of running a non-profit business. To be successful, non-profits need to be able to present their organization and cause in a way that encourages donors to take action. Most of the time, a non-profit’s ability to get the attention of donors and effectively connect with them will largely depend on how they market the organization. Here are some of the best ways that non-profits can reach donors.
These days, almost everybody is using some form of social media, so it makes sense for non-profits to get in on the action. There are several different social networks to choose from, whether you decide to stick to the big ones like Facebook, have a presence on them all, or focus more heavily on social networks that are more popular with the younger generation, like TikTok or Instagram. The social networks that you choose to use will largely depend on who your donors are. Be sure to spend time defining your target market before making this decision as it will ultimately play a key part in helping you determine which social networks are going to be the best space for your non-profit.
Text message or SMS marketing has become an increasingly popular option for non-profits who can use it to engage and educate their supporters or gather donations. Tatango is a non-profit mobile messaging software that you can use to set up different types of text messages, manage recipient lists and easily send out hundreds or thousands of messages to your supporters, potential donors, and current donors at a reasonable cost.
Email marketing is still one of the most widely used and most effective types of marketing today, and it’s easy to see why. Email is not only cheap, but when done well it can also be one of the best ways to communicate directly with your audience, since most people today have at least one email address. You can gather more emails for your email list with a signup or opt-in form on your website or social media pages, where anybody who is interested in your non-profit and the work that you do can enter their email to receive more regular news and updates from you.
While many non-profits today are focusing a lot of effort into their online and digital marketing strategies, it’s important to remember that you can still have a lot of success with the more traditional, offline marketing options too. Often something as simple as posting flyers through doors or putting up a billboard in a town center can help you reach donors who may not have been previously aware of your cause. You can combine this with your digital marketing efforts, such as by including your email address, website, or text code to donate.
No matter what cause your non-profit supports, these are some of the best ways to reach out to and engage your donors.