There are a number of reasons why you should be taking link building seriously. For one, it is a good way to improve your website’s credibility and drive traffic. Plus, it is going to allow you to rank on Google.

But, it is no secret that successful link building can be difficult. There is a lot you need to think about. Here are some tips and tricks that we have learned along the way and that might help you.

Guest Posting is For All

If you have been link building for some time, you will know exactly what guest posting is all about. But, do you still use this strategy to gain backlinks? Unfortunately, a lot of businesses only turn to guest posting when they have a new website. After all, it can take a while to research a topic, write about it and get it published on another site. But, guest blogging is still one of the most effective ways to link build for your website. It is not just for new sites and it can be extremely beneficial to create guest posts on a regular basis to ensure your website ranks high on Google. 

Yes, natural backlinks are fantastic and if you are creating your own great content, they are going to come to you. But, you cannot always rely on them alone and guest posts are a way to maintain and improve your ranking. For a reminder of other ways you can build backlinks, check out This post is going to give you the rundown on everything you can do to ensure that you are ranking highly on Google and will be successful with link building.

Carry Out Your Own Research

We all know that quality content is key when it comes to successful link building. In particular, this requires a lot of work, which includes research. But, the problem is, if you are reading about certain topics and relying on studies from others, there is a high chance that somebody else has already written about it. this means that your content is not really original or unique, which might not interest readers in guest posts.

So, how can you ensure your content is truly individual and innovative? Well, you can carry out your own research. If you have the time, you can collate your own business data and analyse it for content. Alternatively, you can create surveys and spread them around people you know or undertake other studies in your local area. When you are the first to have this data, you can create fresh content that interests people and drives them to your website. Of course, Google also wants you to have original content.

Be Visual for Natural Backlinks

There is no doubt that you want to be creating quality content to get natural backlinks. In other words, you want websites to be inspired by your posts and since you offer so much quality in your writing, they will mention you and create a backlink. You did not have to ask anybody or create guest posts. Simply, you delivered unique and helpful information that others want to share on the internet. 

But, something that a lot of people miss is that quality content does not just have to be written. You do not have to spend all of your time writing paragraph after paragraph on a topic. Instead, you can be visual. This is a very good way to get backlinks because people will want to use your infographics, videos and other images you offer if they are helpful. Therefore, think outside the box and how you can collate information in a visual way. This is going to encourage natural backlinks that will boost your website’s ranking.

Balance Evergreen and Trending Topics

With your link building strategy, it is all about steadily increasing the traffic coming to your website, as well as boosting your ranking. You want your guest posts to continue to get views months after you post them. You want to keep increasing your traffic rather than going through sudden spikes and drops.

The way to do this is to balance the type of topics you create content about. Indeed, it is very tempting to jump on the bandwagon and write about trending topics if they are related to your niche. This can be useful if you believe that your website offers value for users. But, you also have to think about the long game. In other words, you need to also be creating evergreen content that is going to attract traffic forever more. This way, you can ensure that your website views stay high.


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