Imagine having to reach the hospital in a situation where minor problems pose a blockage and not allow one to reach a hospital. Yes, ambulances exist. However they take in and cater to only emergencies. What if one is stuck in a situation when it is not am emergency yet a problem. This is where non-emergency medical transportation comes into the picture. This makes it a niche where demand exists and supply has to increase as well. Thus makes it a viable business option with returns along with being of help to the society thus fulfilling your social needs.
Non-emergency medical transportation could particularly be of solace to aged people who access health care facilities especially during check-ups, monthly doctor visits or general consultation. The non medical transportation services aim to bridge that gap that exists and thus have been designed to do so. They have adequate facilities that are sufficient to cater to such non-emergency situations.
This, thus, makes it a hotspot for entrepreneurs to invest and earn proactively. In this comprehensive reserched article we have discussed some important points on what to consider before starting non emergency medical transportation business. This is an ideal business plan sample which you could follow in starting this medical transportation business.
There are certain factors to be considered before starting non emergency medical transportation business:
- Hospital coverage
- Age group
Since it is an issue involving health, one has to take special care and interest in the way it shapes up. Elaborate and intricate detailing is required because of the prime target age group being older citizens.
Also taking out senior citizens for activities like shopping, grocery store, attending an event, meeting someone – friends or family come under non- medical transportation. It is a new approach to help others and earn income as well. It comes in need of those elders who cannot drive anymore and require it.Non medical emergencies are thus an umbrella term for a lot of activities that are not medical but considered emergencies due to paucity of time, inablility to make it on one’s own or eyesight issues creating difficulties in driving.
An ideal business plan for non-emergency medical transportation would be:-
1. Selecting the vehicle of your choice: Now let us deal with it. There are too many vehicles in the market and it is imperative to choose the best. One should pick accommodative vehicles – preferably one with wheelchair lifting capacity and seating facilities. It should mostly be a van as it best suits the purpose. It should be suited and refitted to suit various needs as regards to different patients. One should avoid using old, used vehicles as most tnd to do. It involves people transfer that too patient transfer. So one should be considerate and have concerns.
2. Licenses: Medical transportation mandatorily requires licenses and agreements in return for service running. A proof of doctor arrangements, facilities, appropriate proformas and other details about the medication. This is necessary to adhere to the laws of the land that are mostly strict in this case as they deal with health. One may also need to furnish additional information that could be personal data, This will be followed by a vehicle inspection, sanitary standards, cleanliness and total running capacity.
3. Know your target consumers: As any business , it is important to know one’s consumer base and their capacities. Patients of what age group and their concerns are. For example- A patient with problems with his legs may require wheelchairs or lifting equipment. Remember that it is not an ambulance and does not intend to take its place as well
4. Insurance: Medical transportation is a risky job as it involves lives. It comes with great responsibility. More since here elderly patients are the prima focus, so a good insurance helps. It is important to have one- both for the vehicle and those associated with it. Adequate coverage is important for receiving claims . Here the most important thing is renewal and one should be dependable for handling the patients who are mostly elders.
5. Staffing: This is another important component considering the nature of the job. One should hire experienced or trained indidviduals who understand the medical business. Trained doctors or professional members and experienced nurses and paramedics. Alliances can be sought with nearby hospitals by mapping areas to them and even acting as an insurance advisor.
6. Marketing: Promotion is the most important part of this whole plan. Since it is a relatively new deal, one needs to promote aggressively. Advertisements in newspapers, television and social networking sites will boost sales. Also approaching hospitals, clinics, old age service centres, maternity centers. Spreading awareness in neighborhood camps etc can also boost consumers.
7. Pricing: Perfect pricing after considering and taking into account various factors like old age, pensions, source of income, fuel cost, additional service cost, drivers and other staff costs. Since this is a medical field related business, the requirements are more, need to be updated often and also the quality has to be taken care of. For example- Expired medicines could pose a problem for a patient. Or taking a medicine, someone is allergic to make aggravate the situation.
Along with this, one should understand that Non emergency medical healthcareis valuable asset creation and is one of those factors that plays a key role in the health care systems and industry. We all know the age old adage ‘ health is wealth’ so one knows that health care services are ultimately capital creation. Health care is also one of the most regulated and supervised sectors in the world.
Non emergency medical transportation removes transportation blockages and prevents missed health and medical appointments by evaluating the parameters and helping out patients.
One needs to be consistent , pursuant efforts at name creation, delivery of services, meet expectations of patients, family members, doctors, physicians and overall public.
Few ways in which one can make a lasting impact in this business-
- Organize medical call helplines
- Have a dedicated helpline at all times
- Create a log register andnote details
- Provide regular updates to prospective customers
- Effective usage of social media
- Driver background check
Other important considerations one needs to make is create a portfolio of patients and assign them to different drivers, start slowly expanding your business by chalking new routes, finding new route maps, creating a diverse base with respect to population and being available on phone or via the internet 24/7.
Broadcasting it through local community radios, pamphlet distribution at places of worship like churches, slogans and lines at bus stops and train stations will create needful impact on bettering the business opportunities and increasing customer base.
Creating awareness on the fruitfulness of the concept by stating its uses and reachability can also drive the point home.
In case of long journeys, one can hire a storyteller or double as one to create a magical fun filled ride for the elderly. This will not only increase customer satisfaction but also build a loyal base who will form a bond with the transportation medium.
This is in a nutshell the whole process of starting a non-emergency medical facility as a business. Keeping an idea of what your insurance covers and what it doesn’t, working within the ambit of business licenses and oriented for a cause.