SEO is important because it’s how you get seen by people who search for your consulting services. You may have seen the statistic that the majority of businesses spend more than $5,000 on SEO services every single year.
So do you have to pay to play?
You don’t need to spend huge amounts on SEO to succeed. The key is targeted spending and avoiding the most common SEO pitfalls.
Let’s take a look at how implementing SEO can grow your consulting business.
Should you DIY it or hire someone?
We’re not going to talk to you about the value of SEO. Everyone knows that if you get to the top of Google you’re going to get 32.5% of the total organic traffic for that search term.
You can learn SEO by yourself. However, you should hire an expert. Learning SEO requires a lot of trial and error. It also means you need to spend a lot of time and effort to get the results you want.
Start by hiring an expert to help with your consulting business.
Well, it’s a complicated process that starts with handling the keyword and market research. After all, it doesn’t make much sense to rank for keywords that no one is using. The SEO agency will also handle jobs like site and content optimization, analytics, testing, site maintnenace, site audits, and accessibility optimization, while keeping you in the loop every step of the way.
In addition, if your site has been penalized in the past, an SEO expert can recover your online reputation and ensure that the search engines don’t blacklist you again.
Use Google search console now
With Google Search Console, you can get great organic search results for your company. You’ll be able to look at your search analytics by keywords. Important information, such as clickthrough rate and bounce rate, is available at your fingertips.
There are other tools available, but since you’re going to hire an expert for your consulting company these aren’t relevant to you.
And Google Search Console is free!
Content is king
The most important aspect of running your company is to acknowledge that content is king when it comes to SEO. Keywords are important but bear in mind that they’re not the number one aspect of getting seen.
Answer questions to common problems everywhere. Write blogs addressing common issues in your consulting niche. Talk about what you can do within your meta descriptions.If you can’t write yourself, hire someone.
Increase the length of your meta descriptions
Here’s a big trick for implementing great SEO within your company. Increase the length of your meta descriptions.
Rand Fishkin, the CEO of Moz, advised that your meta descriptions can now be up to 300 words. This additional content, provided through a little-known Google algorithm update, is an easy way to get an advantage over your competitors.
Make a working website
You’ll hear guides talking about implementing SEO through clever tricks and loopholes. The first priority for your consulting firm should be to create a working website.
Site speed, working anchor links, and a UI that works all have a big impact on SEO. Google monitor the technical and fundamental functions of your site.
Last word – The expert knows best
The best investment you will ever make is in an SEO expert. Get them to help you because you’ll save both time and money in the long-term.
Don’t feel like the initial price is a bad deal. The true value of an SEO expert is in the long-term return they will offer.
Have you started to work on your SEO yet?