Most of the companies know that attractive labeling of their products is crucial for branding and promoting their items. Companies also know that the professional application of the labels is equally important. Why? Because misplaced labels may look sloppy, and can ruin the striking appearance of the product.
Luckily, the process of label application is straightforward, and there is no reason not to pay attention to the proper application of the labels. Here are some tips and tricks that will make the process of label application effortless and foolproof.
First and foremost, you should choose the method of label application. Are you going to apply those by hand, or will use proper machines?
If you are undecided, which method to choose for label application, let’s discuss the pros and cons of each technique. This will help you gain a better understanding of which type of label application will suit your needs.
The main benefit of using labeling machines is the efficiency of the process. Machines are a great option if you are planning to label larger batches of products.
Within minutes, machines can label up to 100 units of products. This method of application would be a perfect choice for large manufacturing companies. However, the negative side of this method is that machines’ prices usually start from a few hundred and reach up to thousands of dollars.
If you are a small company or have a small number of items to label, you may not want to spend a large amount of money on labeling machines. Instead, you may choose manual labeling.
On the other side, labeling by hand is a perfectly suitable option to perform the job. You will save a lot of money and have better control over the application process.
This method is ideal for the labeling of small batches of products. However, keep in mind that manual labeling can be time-consuming. Also, with hand labeling, there is a higher likelihood of incorrect application and misplacement of the labels.
If you chose to use machine labeling, the process is simple. Just load the labels into the machine and watch it to do its magic.
On the other hand, if you prefer to label your items by hand, follow these steps to make your application professional.
Invest in Repositionable Adhesives
It is not uncommon to misplace the labels when applying them by hand. It is true if you don’t have much experience in the application process. Therefore, it is a smart idea to use labels that come with a repositionable adhesive. This will allow you to remove the label, and reapply it after correct positioning. For more information or to find a variety of labels, follow enKo’s website here
Clean and Dry the Surface
Before applying the labels, make sure the surface of the product is clean. Labels will not stick if the surface is greasy and full of dust and debris. You may want to use an Isopropyl alcohol wipe (IPA) to clean up the area and prepare items for labeling. Additionally, make sure the surface is thoroughly dry since moisture will also prevent the label from sticking to the surface.
Measure and Mark the Surface Before Application
A cleaned, dry surface is the best foundation to apply the labels. However, it is crucial to measure both the label and the surface area of the product. With a washable marker, place small dots around the edges where you want the label to attach. This will give you more control and will ensure precise application.
Carefully Remove the Backing and Apply Your Label
This is the final and most critical step in the application process. The more accurate you will place the label on the first try, the more productive and time-efficient the procedures will be. If you feel nervous, your hands may become shaky. If this is the case, step aside, take a deep breath, relax, and start the process of label application when you are fully prepared.
Finally, remember to experiment with different ways of label application. By practicing, you will develop the skills for precise and professional application of labels for your products. Also, you can find many instructional videos on social platforms that will teach you the entire process step-by-step.