Whatever kind of business you have decided to start, chances are you are going to need your own website. Even if you’re not planning on selling your products or services online, a good business website serves as a base for your online presence, somewhere for potential customers to find out more about you and what you do, and a place for existing customers to go if they need more information.
A good business website will help you build trust and credibility with your audience and can encourage people to choose your brand over others. But, getting a professional website built can be costly for those who are starting a small business on a budget.
Thankfully, there are several DIY website building tools to choose from – but should you take the DIY route? Here are some reasons why it’s a great idea.
There Are So Many Options:
Whatever kind of website you want to build, chances are that you will be able to find a DIY website builder that works well for you. Check out Website Builder Ninja to take a look at the most popular website and eCommerce building tools, and the features that they offer, to help you choose the right option for your needs.
For example, as they mention in their article about Wix website plans, Wix is the ideal option if you want something simple and easy to use. But if you have some website building skills already, you could look into using WordPress with a plugin like Elementor that gives you more control over how you want your website to be designed. There really is something for everybody.
It’s Cheaper:
Building your own website works out cheaper than paying a professional web designer to do it for you. While there’s the downside of learning how to use a new platform and putting in the time to build your own website, if you are serious about saving money and want your start-up costs to be as low as possible, it’s definitely worth the effort.
You can find plans that start at just a few dollars per month depending on what you need, so it’s definitely ideal for anybody who doesn’t have a lot of money to splash at launch.
They’re Easy to Use:
For the most part, popular DIY website builders are really easy to use. You don’t have to be a pro web developer to create a stunning website; in fact, you don’t even need to know how to code or have ever built a website before in your life to get great results. Most DIY website platforms come with a range of pre-built templates that you can work with to create your site; all of the bulk of the work has already been done for you, and you can customize the template as you like to match your brand colors, fonts and more.
Just make sure you cover all the essentials when it comes to website creation from scratch. For instance, most people tend to rely on off-site searches more than they do on in-site searches. Both of them are equally important and combined will make a huge difference to help you convert users into customers. That said, this product finder by Fast Simon might be appealing to you.
Some builders also come with drag and drop tools so that you can add different elements to your site with ease.
You Can Get Creative:
Outsourcing is great but there’s always the risk that you might end up paying a lot of money for something that wasn’t completely what you wanted. When you use a DIY website builder, you don’t have to deal with the risk that comes with hiring somebody else to create something for you. Since you’re in charge, you can decide exactly how you’d like to have your website without having to worry about getting your ideas across to somebody else and going back and forth.
It’s Faster:
If you pick a DIY website platform that is the right skill level for you, getting your own website out there can be a quick and easy process. The truth is that web designers are busy people in high demand, so it’s not uncommon to have to wait a number of weeks for them to complete your work. On the other hand, when you use a DIY website platform, you’re in control – so if you want to get your website done in just one day, that’s perfectly doable.
There’s Support Available:
Choose one of the most popular DIY website building tools and you’ll have access to tons of support to help you get started and create the website of your dreams. A quick Google search for tips on using and getting the most out of the platform that you have chosen should bring up a whole lot of information that you can use to your advantage.
And many of the platforms themselves, like Shopify, have really information-dense blogs with loads of interesting and educational articles, blogs, videos, how-tos, and more that you can use to make sure you understand how to make the most of all the features available to you. Learning how to use the website building tool of your choice has never been easier.
If your business needs a website, there are many advantages to picking a DIY website builder and rolling up your sleeves.
