Social media marketing is a relatively new phenomenon, which means you’d be forgiven for not having your finger on the pulse of how to use it to its full potential. However, that doesn’t mean you can’t learn. The more you come to understand how social media marketing works, the less likely you may be to make some of the following mistakes: 

Not Setting an Effective Budget

Even though the cost of social media marketing can differ from one business to the next, it’s a good idea to do your research before establishing a budget for each campaign across each social media platform. 

The more money you spend, the further your reach can be. Social media remains one of the most cost-effective forms of advertising available in the digital space, but it can require an investment of several thousand dollars to enjoy the reach you expect to make a difference to your bottom line. 

Failing to Humanize Your Business and Brand

It can be easy to get so caught up in making sure you create the perfect ad campaigns, like property listings in real estate, that you forget to humanize your business and make it relatable. 

Everyday social media browsers don’t want to scroll through endless ads to reach the content they want to see. Instead, they want to relate to your brand, build up a relationship with it, and be given the opportunity to make a purchase when they’re ready. 

Take the time to identify your target market, create relatable content that doesn’t promote a hard-sell, and then gently ease them into a sale

Not Linking Your Website

Your website and social media can work hand in hand, even if you’re offering products for sale on both platforms. By providing social media link buttons to your pages from your website, and vice versa, you give your customers one more way to access your products and services. Having your site and socials connected also allows your prospective purchasers to share your offerings with their friends and family. 

Failing to Measure the Results

Not every campaign you create will be a massive success. Even the most well-known companies have had some marketing failures. However, by paying close attention to the analytic features at your disposal, you can keep a close eye on what’s working and what isn’t. 

Facebook and other social media platforms offer extensive monitoring and testing options to give you the best possible chance of success. If you notice that some campaigns get more exposure and engagement than others, you can make changes to benefit future ads. 

Not Checking Comments

You hope for and expect engagement when you post ads and general content on a social media platform. Often, this can begin in the comments section. Even though you may be focusing on the analytics for your online business, take the time to read through any comments being left by social media users. You can learn a lot from prospective customers by what they are commenting on and even make changes to your approach based on what you learn. 

Social media is no longer just for friends and family to connect. It can also be where businesses find new customers and relate to their community. If you have just jumped aboard the social media marketing train, this information above can be worth keeping in mind to get the results you desire.


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