According to the World Health Organization, around 15% of the world’s population has some form of disability – and this figure is on the rise. For this reason, it’s essential for businesses to take steps to make sure the products or services they provide are accessible and inclusive to all. Not only will this benefit the population as a whole, but also impact the success of the business itself.
Here, we explore three reasons why being inclusive and accessible is ultimately good for business.
1. Enhance customer satisfaction
If a company fails to consider accessibility and inclusivity when designing a product or service, some users are more likely to encounter issues – and will not shop with you in future.
On the other hand, if you ensure your business product or service is accessible and inclusive as far as reasonably possible, your customers are more likely to be happy with your offering. And when customers are satisfied, they are more likely to repeat purchase.
This repeat custom could be hugely beneficial to your business, helping to maintain a regular and steady profit.
2. Increase customer base
Businesses that fail to make their offering accessible for the entire population could be hugely limiting their customer base. By offering products and services that are inclusive to all, you can take advantage of a much larger number of potential customers. The more people that your business can target, the more sales you can make – which in turn could help your business to succeed.
3. Create better products and services
Unfortunately in business, teams are often under huge pressure to get their products or service ready to go and out the door as quickly as possible, and to a strict budget. This can often mean that the final result will cover the essentials, but may not necessarily master the final details that would take the product from ‘good’ to ‘great’.
By taking the time to truly understand the wants and needs of all your consumers, you’re more likely to create better, more effective products or services that offer a real benefit to your customers.
While some companies like Allied Mobility are providing exceptional products and services for those with disabilities, other businesses still have a way to go. How will you make your company’s offering more accessible and inclusive?
